Marketing Plan for Entrepreneur - 10970 Words

MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN INTERNATIONAL ACADEMY OF BUSINESS Chair of Management and Marketing COURSE PAPER Written for the â€Å"Business Organization† course on the topic: â€Å"MARKETING PLAN FOR ENTREPRENEUR† Prepare by: 3rd year student Full time, group MN – 0901; C.A. Sankova Checked by: Houman Sanandaji, Senior Lecturer Almaty 2010 Content INTRODUCTION. 5 Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL 6 1.1 The concept and the essence of marketing. 6 1.2 Components of marketing research. 7 1.3 Stages of†¦show more content†¦The object of study is the Zhambil Library, which is the non profit enterprise strongly in need of active marketing promotion. I conducted a situational analysis, analysis of the competitive environment, and presents data on the characteristics of overall library’s activity. In order to improve marketing activities, I propose several strategies and programs that will help identify customers’ choices especially young ones, active communication with visitors in order to receive feedback, organization of competition, and thematic events within the library’s boundaries to attract as many readers as possible and increase overall interest to libraries. In the course work used a number of schemes organized structures used in marketing activities which can be analyzed to choose the best option. Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL 1.1 The concept and the essence of marketing. Company can build its management based on different concepts -financial, by accounting the best areas of expenditure and investments; competitive, displacing any way a competitor from the market, commodity, improving quality indicators of their products, etc. However, at present time the greatest effect in the management gives marketingShow MoreRelatedSuccess And Success : An Analysis Of Startup Business1124 Words   |  5 Pagessuccessful business marketing plan has little to do with a gut feeling or a hunch; it is rather based on sound market research. A competitive advantage will be given to any small business that realizes this. This is not however, where entrepreneurs focus there attentions. Even though well done market research is crucial for understanding the competition, most entrepreneur ideas center on entrepreneur business opportunities and creating successful products. If an entrepreneur spends time understandingRead MoreMarketing Methods Of Creative Marketing Techniques 1189 Words   |  5 PagesCreative Marketing Techniques The other day I went to Denver to visit my mom. Near the entrance to her independent living facility, they were building a bunch of new condos. As I rounded the corner, I could not help but notice a woman dressed only in a bikini and a stocking cap holding up a grand opening sign. It seemed odd and out of place to see a woman so scantily dressed as the temperature was in the 30 s. My curiosity was piqued. As I got closer, I noticed that it was not a real woman at allRead MoreSmall Business 101 Essay1495 Words   |  6 Pagesindustries. Even though these statistics are scary for new entrepreneurs, they have to look at the grit and the good business planning and execution of successful ones and they should try to be in the success list Hupalo, P. I. (2001). There are certain red flags to indicate that business is in the verge of failure and close to getting bankrupt. No business would abruptly go down and there will definitely be symptoms. If the entrepreneur has difficulty in paying his bill, market for the productRead MoreEssay on Starting a Business Plan1664 Words   |  7 Pagesadvice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many entrepreneurs to fail within the first year. Business plans should continuouslyRead MoreDesigning A One Stop Shop For Aspiring Entrepreneurs918 Words   |  4 Pagespractically any purpose that a user would need something for, from o rdering car service to checking up on social media outlets, there is an application for it. A virtual entrepreneur mobile application is a great application to bring into the mobile market. The idea behind the application is to create a one-stop shop for aspiring entrepreneurs who need assistance into building their business form the ground up. This application main task is to assist users in the steps of getting their business off the groundRead MoreThe Potential Benefits Of Being An Entrepreneur1190 Words   |  5 Pagesmight be the potential benefits of being an entrepreneur for you personally? †¢ One of the major advantages of being an entrepreneur is the idea of having financial freedom. Entrepreneur’s salary is based on their effort and thus do not have to worry about what the employer offers them. †¢ Entrepreneurship offers independence as entrepreneurs make their own decisions and are not restricted by company policy. †¢ Another key benefit of being an entrepreneur is that it is flexible in terms of schedulingRead MoreA Report On New Zealand1434 Words   |  6 PagesIntroduction Content of article is with major attention for the better scope that entrepreneur in New Zealand. Conversation with Mr. Vishal, who happens to be a hospitality entrepreneur; about the entrepreneurship prospects in the country and the variety of factors that are to be measured. This segment is taken by him so as to make a beginning and enlarge his business in Hospitality industry. The reason which works to be the driving force for his to move ahead in this direction is the high demandRead MoreCase Study : Bringing Yanjing Beer1651 Words   |  7 PagesExecutive Summary This case study looks at the problems facing immigrant entrepreneurs in Canada and key recommendations to follow in order to succeed in starting a profitable company. Shu Guo, like 40,000 other immigrants, came to Canada seeking entrepreneurial opportunities, but many would fall short. Immigrant entrepreneurs in Canada find themselves falling to the same problems. These include a lack of start-up money, correct marketing to find customers, dealing with government regulations that theyRead MorePublic Relations, Advertisement, And Marketing1014 Words   |  5 PagesRae Elizabeth Knobloch 09-03-15 PR Paper P.A.M. Many are unclear on the differences between public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages. Worldwide, people aren’t sure what public relations role is in the workplace. Public relations is aRead MoreMarketing Strategy : A Product Or A Service Prototype Essay1419 Words   |  6 PagesMarketing Strategy Every entrepreneur should work big and fast by prioritizing growth over profitability, dominating the current market before any competitors. As a result, faithful customers and functional profit will naturally emerge. â€Å"If you have a great product, getting in the door may be the hardest part of the battle† (Kawasaki, 2004, pg.49). It is just impossible to walk into any startup without having someone giving it a discussion. The basic marketing plan of raising awareness, to generate

Drug Abuse And Addiction Drugs - 977 Words

Drug abuse/addiction Jeremy Graham May 11, 2015 Period, 5 Drug abuse and addiction Drug abuse/addiction is a major problem in Indiana that affects many individual. Several solutions such as rehab and drug classes have been tried. Yet, the best solution is taking drug classes. Many people do not understand why people become addicted to drugs or how drugs change the brain to foster compulsive drug abuse. They mistakenly view drug abuse and addiction as strictly a social problem and may characterize those who take drugs as morally weak. One very common belief is that drug abusers should be able to just stop taking drugs if they are only willing to change their behavior. Drug addiction is a chronic, often relapsing brain disease that causes compulsive drug seeking and use, despite harmful consequences to the drug addict and those around them. Drug addiction is a brain disease because the abuse of drugs leads to changes in the structure and function of the brain. Although it is true that for most people the initial decision to take dru gs is voluntary, over time the changes in the brain caused by repeated drug abuse could affect a person s self-control and ability to make sound decisions, and at the same time create an intense impulse to take drugs. It is because of these changes in the brain that it is so challenging for a person who is addicted to stop abusing drugs. Fortunately, there are treatments that help people to counteract addiction sShow MoreRelatedDrug Abuse And Drug Addiction1257 Words   |  6 Pages Drugs had been existing since the early 15th century and society has confronted drug abuse and addiction ever since. In the modern world, drug abuse has become a problem for many individuals do to traumatic experiences, mental disorders, peer pressure and personal problems. For every addiction there is always a solution, professional assistance can help a drug addict get control of his/her life once again. Drug rehabilitation programs can be essential for drug addicts only if the victims are committedRead MoreDrug Addiction : Drugs And Drug Abuse Essay1615 Words   |  7 Pages this drug is extremely addictive and has been illegal in the United States for many years. Although many individuals seem to discover a way to obtain this very lethal drug. Even though, heroin is highly addictive and used by choice by an individual with a drug addiction; the number of deaths from Heroin is escalating daily, to the point where more than 26 overdoses in one day maybe even more. This epidemic n eeds to be put to a halt. Despite the fact the focus was on prescription addiction increaseRead MoreDrug Addiction And Drug Abuse1401 Words   |  6 PagesAn Essay on Drug Addiction and Drug Abuse Introduction: The terms drug addiction and drug abuse are often used interchangeably. However, they are in fact two separate situations. Drug abuse generally leads a person down the path toward drug addiction, but not every individual who abuses drugs becomes an addict. The definition of drug abuse continues to change because the term is subjective and infused with the political and moral values of the society or culture one lives in. An exampleRead MoreDrug Abuse And Drug Addiction775 Words   |  4 Pages Drug Abuse Treatment 6.15 6.23 6.49 6.73 7.21 7.55 7.66 7.85 7.89 8.83 Percentage of Total Funding 30.9% 30.2% 29.9% 30.8% 29.0% 30.7% 31.4% 32.0% 31.3% 35.0% Drug Abuse Prevention 2.04 1.96 1.93 1.84 1.95 1.56 1.48 1.34 1.28 1.28 Percentage of Total Funding 10.3% 9.5% 8.9% 8.4% 7.8% 6.3% 6.1% 5.5% 5.1% 5.1% Total Demand Reduction 8.19 8.19 8.43 8.57 9.16 9.11 9.14 9.19 9.16 10.10 Percentage of Total Funding 41.2% 39.7% 38Read MoreDrug Abuse and Addiction851 Words   |  4 PagesDrug Abuse and Addiction, Problems amp; Solutions in Turkey Drug Abuse and Addiction, Problems amp; Solutions in Turkey Abdullah Furkan Kaya Ä °stanbul Åžehir University 30.4.2012 Drug abuse is an addiction, which has different substance types and can ruin people’s life or even cause death. People use it for variety of reasons such as getting away from their bothers or getting high. Approximately 200 million people abusing drugs, most of them are addicted in the world. This number isRead MorePaper Drug Abuse Drug Addiction1403 Words   |  6 PagesKeisha Ellis Drug Abuse Drug Addiction SOC 203 Social Problems Instructor Ely May 11, 2015 Numerous individuals do not comprehend why individuals get to be dependent on drugs or how drugs can change the mind to cultivate enthusiastic drug abuse. They erroneously view drug misuse and dependence as entirely a social issue and may describe the individuals who take drugs as ethically powerless (Alving, Matyas, Torres, Jalah, Beck, 2014). One extremely regular belief is that drugs abusersRead MoreDrug Abuse And Addiction1261 Words   |  6 PagesDrug Abuse and Addiction Individuals are well on the way to begin drug abuse including alcohol, tobacco, marijuana and many more drugs which are illegal. It has been seen that most affected category falls under the effect of drug abuse is adolescence and young adulthood. The percentage of senior students during their high school, who will have tried alcohol is 70 percent in the ratio and 40 percent of them start smoking and nearly 20 percent of them start taking prescription drugs. (National InstituteRead MoreDrug Abuse And The Consequences Of Drug Addiction1593 Words   |  7 PagesDrug addiction has become prevalent in our societies today such as the use of heroin. Using Marc, Lewis (2011) text â€Å"Memoirs of an Addicted Brain: A Neuroscientist Examines his Former Life on Drugs† this paper focuses on drug abuse, heroin, and the consequences that the users face as they battle their addiction and related problems. In the text, chapter 8 provides a significant background and overview of Heroin as a drug, hence major section of this paper will rely on facts provided within this chapterRead MoreAddiction : Drug Abuse, Tolerance, And Addiction2246 Words   |  9 PagesAddiction is a worldwide disease that is not discriminatory against whom it affects. People take drugs because they want to change something in their lives; â€Å"They thinks drugs are a solution. But eventually, drugs become the problem† (â€Å"Truth About Drug Addiction†). This leads people to wonder, What is addiction? Are there treatments for addiction? There are four common steps on the pathway to addiction: drug abuse, tolerance, dependence, and last but not least addiction. (Advert: Substance AbuseRead MoreDrug Addiction And Substance Abuse1808 Words   |  8 Pageshas taken over their life? Addiction includes biological, psychological, and behavioral factors. It is very dangerous emotionally, psychologically, and physically. Drug addiction or substance abuse is an ongoing uncontrollable nee d to use drugs, despite the harmful or negative consequences it causes. The person depends on drugs to keep functioning normally as the natural chemical balance of the brain is altered. No matter the reason a person starts abusing drugs, either for excitement, escape

Air Transportation history Free Essays

Since the invention of air planes few decades ago, air travelling has become famous among travellers. When the air transportation was first introduced in 1903 by the Wright Brothers, many people could not travel using it because it was expensive. But after few decades, technology has improved and air transportation is being widely used all around the world. We will write a custom essay sample on Air Transportation history or any similar topic only for you Order Now Most of the countries has built airports and has their own airline companies. Today, due to rivalry among airline companies air travelling has become much cheaper. As a result, cheap air travelling has advantages and disadvantages for us, our country and to the world. Firstly, the main benefit of cheap air travel is that it is cheap. So it allows all the people to travel around the world. Those days only the rich people could use air travelling, but now even the ordinary people also can use it to travel, pursue their studies, do business, and go for a vacation. It is not surprising that most people wish to travel to distant land, a country far away but travelling cost lots of money. So the people need to reconsider their travel plans since flight rates are way too high back then. Today, due to competition among airline companies, they are offering cheap flight rates that consumers like us could afford. It also helps maintain long distance relationship. Before the IT technology is developed, air transportation is the only option people who live on the other end the world keep in touch with their loved ones. Although cheap air travel allows everybody to travel, air planes causes air pollution and sound pollution. Since air planes burns hydrocarbon fuel, it releases greenhouse gases such as carbon dioxide and nitrogen oxides. The greenhouse gases causes global warming and the effects of global warming is polar ice caps melting, increased probability and intensity of droughts and heat waves, warmer waters and more hurricanes, spread of diseases and economic consequences. Air planes also causes sound pollution which effects hearing impairment, hypertension, heart diseases and annoyance sleep disturbance. Furthermore, the chances of surviving when a plane crash is lower than any other transportation. In addition, most of the airports are build outside of the city,so once the people get off the plane, they still need to travel to reach the city. Finally, cheap air travel also saves time. Long ago people travel using horses, camels, elephants, boats and ships but it takes days to reach a place. Now, air travel helps us to reach a far place or country just in hours. Besides that, air transportation enerates almost 32 million jobs annually and contributes almost 7. 5 percents of the world’s GDP which is a huge profit. Moreover, air transportation is the fastest worldwide transport system which is one the key factor of economic growth. In conclusion, cheap air travel saves time and money for the people and increases the economic growth in our country although it causes air pollution. So, the government should some solution to neutralise the greenhouse gases released by planes which causes global housewarming. How to cite Air Transportation history, Essay examples

Contemporary Indigenous Health and Wellbeing - MyAssignmenthelp.com

Question: Discuss about the Contemporary Indigenous Health and Wellbeing. Answer: The Aboriginal and Torres Islander population are known to face poor health conditions, as indicated by statistical data. Based on such information different policies have been set up to guide optimal care service delivery for this population. The present essay is based on the case study of nursing care provided to Judy, a 57yr old Aboriginal woman with type 2 Diabetes. The paper provides a brief explanation of the Closing the Gap (CTG) policy together with the significance of the policy in health outcomes of Aboriginal and Torres Islander Population. Challenges and barriers affecting the changes are cited. The essay then analyses the impact of Judys Diabetes and how it can be addressed within CTG encompassing social and health determinants. The benefits that Judy would gain from being registered on CTG would form the next section of the essay, including the impact on her social determinants. The implication for AMS and ALO services for the patient would be highlighted next, which wo uld include the relationship between the health systems. Aboriginal and Torres Strait Islander population contribute to about three percent of the total population in Australia, and eighty percent of this population lives in metropolitan and regional areas. Research indicates that this section of the population has higher rates of chronic diseases as compared to the non-indigenous population. There is an immediate need of focusing on adequate prevention and management of chronic diseases so that the gap in life expectancy can be closed (Cross, Barnett and Dennis 2017) Further, Aboriginal people are expected to die 10 years earlier than non-Aboriginal Australians. On average, Aboriginal males live 67.2 years, which is 11.5 years less than their non-Aboriginal peers; women live 72.9 years, 9.7 years less than the non-Aboriginal peers (aihw.gov.au 2017). Such data, highlighting the poor health conditions of the aboriginal population drew the attention of the health care authorities and formed the basis of distinct policies. The Closing the Gap (CTG) policy is a well known strategy put forward by the government that has the aim of reducing the disadvantage and discrimination among the Aboriginal and Torres Islander people in relation to life expectancy, early childhood education, child mortality, employment outcomes and educational achievement. This policy came into existence in the year 2008 as a response to the call of Social justice report published in 2005, and the Close the Gap social justice campaign. The government has aimed that the country would be achieving equality in life expectancy and health status between Aboriginal and non-indigenous population by the end of the year 2030. The policy had been formed with the motto of encouraging individuals of the nation to work side by side with Aboriginal and Torres Islander people on the quest of reconciliation and recognition, for building a promising future for all individuals. At the core of the policy lies the aim to have a better Australia by achi eving significant milestones in the connexion between the Australian government and the Aboriginal population. The policy addresses areas of education, health and employment where progress is to be made on an immediate basis. Effective mechanisms are put in place for working in collaboration and supporting decision making at the community level (closingthegappolicyreport 2017). The importance of culture is not to be underestimated while working in collaboration with this population. It is true that the link with culture, family and land lies at the core of wellbeing of the Aboriginal people. The culture of this population is distinct and continuous. Acknowledging the impact of the past policies, the present policy focuses on addressing the gaps generated by previous initiatives. Engagement of the aboriginal population into community services has been a key issue, and therefore the policy focuses on supporting ownership and fostering a partnership of the Aboriginal people with the go vernment (humanrights.gov.au 2017). The policy has had a positive impact on the health outcomes of the Aboriginal and Torres Islander people. Between 20052007 and 20102012, Indigenous life expectancy at birth increased by 0.6 years for girls and by 1.6 years for boys. Over the same period, the gap between Indigenous and non-Indigenous life expectancy narrowed by 0.8 years for males and 0.1 years for females. There has been a major improvement in Indigenous mortality rate from chronic diseases, especially circulatory diseases which is the leading cause of death. This was a noteworthy achievement. Over the longer term, Indigenous child mortality rates have declined, and the gap has narrowed between 1998 and 2015. In 2016, the overall attendance rate for Indigenous students nationally was 83.4 per cent, compared with 93.1 per cent for non-Indigenous students. While considerable progress has been achieved in terms of Aboriginal health, challenges have been faced while bringing about the change. These barriers have been rel ated to rising rate of domestic violence, substance abuse and increased crime rate (Willis, Reynolds and Keleher 2016). Moreover, there has been politics in setting up public policy goals as the present targets. Determined targets are known to be the cause of a transparent signal of commitment in the political front. The risk with targets that are overambitious is that if the targets are not achievable, then a political message is reinforced, highlighting that the government is not efficient enough (Davidson 2014). Diabetes is a chronic disease that is the cause of multiple macro and micro complications such as diabetic retinopathy, diabetic neuropathy and extreme fatigue. Some of the well-noted complications include impaired physical functioning, increased risk of falls and deficits in postural stability. The loss of physical independence has a major negative impact on the quality of life of the patient. Foot ulcers are a serious and common complication of diabetes that requires effective management strategy implementation (Chow et al. 2014). In the present case, Judy has been diagnosed with Diabetes and has suffered leg ulcer as a major complication. The foreseeable complication that would impact her life is impaired mobility and social exclusion. Further, since her she lives alone, and is aged, it is likely that she would face difficulty in carrying out daily activities of life. Lastly, Judy is at high risk of facing social exclusion since she is living alone in her home, with minimal social support (Mondesir et al. 2015). CTG, within the initiative of Healthy Lives focuses on improvement of health and wellbeing of aboriginals since the perception is that health is more than the mere physical condition. It is emotional, social, spiritual and social wellbeing of the individual. The policy has initiatives for a healthy lifestyle and diabetes teams that educate patients on the prevention and management of diabetes. The teams focus on one-on-one interaction with patients for fostering an open discussion about diabetes management. The education emphasises on educating about the importance of healthy lifestyle and healthy diet (closingthegappolicyreport 2017). Engaging Judy with CTG would potentially benefit her in the short term as well as long term. The registration with CTG would ensure that services are provided to empower Judy, who is being perceived as a vulnerable and disadvantaged individual. The key gain would be social support provided to the patient and her family members so that they demonstrate adequate self-management systems (Baek, Tanenbaum, and Gonzalez 2014). The social determinants of health that are relevant to the present scenario are culture, access to medical care, and social support. With the help of CTG initiatives, Judy would be provided with services that are culturally sensitive and safe in the context of respecting the dignity of the cultural beliefs and attitudes of the individual. Judy would be better placed to access healthcare services to management diabetes and leg ulcer (Gao et al. 2013). Aboriginal Liasion Officer (ALO) is the professional responsible for ensuring that the Aboriginal and Torres Islander individuals are able to access mainstream healthcare services. The person is capable of providing emotional, cultural and social support to patients and family members when the person is suffering from poor health outcomes. This is important since Judy has been suffering from diabetes and associated health complication that is leg ulcer, and she requires social support. Her family members, that is her children, are also in the need of proper guidance regarding patient management strategies. Information about healthcare services is provided by ALO, who act as the link between hospital and other indigenous community resources. This is crucial since Judy would be in the need of additional resources for managing diabetes, which demands regular health checkups (McKenna et al. 2015). The Aboriginal Medical Service (AMS) had been set up as the first Aboriginal community controlled health service in Australia in the year 1971. The service aims at improving the health standards in Aboriginal communities across the country. A number of diabetes service are known to provide management support to aboriginal people in the country. The diabetes service agencies work in collaboration with the AMS to provide coordinated care to diabetic patients. Through AMS, Judy would be delivered individualistic care with the support of specialists and GPS working in collaboration (Govil et al. 2014). At the end of the essay, it is to be stated that Aboriginal and Torres Islander peoples health status is a key concern for the country as there exists a considerable gap between the outcomes of the aboriginal and non-aboriginal population. A number of initiatives have been taken up by the government that chiefly focuses on delivering adequate care to this community in collaboration with distinct agencies. Oe such noteworthy initiative is the Close The Gap (CTG) policy that aims at achieving significant milestones in establishing a relationship between the government and the aboriginals. Healthcare is responsible for providing culturally sensitive and safe care to patient population coming from ethnically diverse communities. Aboriginal patients, suffering from chronic conditions such as diabetes, can be better cared for by including them under the CTG. Commitment towards unbiased and discrimination-free healthcare service delivery would soon bring desired outcomes in the future. Reference Australian Institute of Health and Welfare. (2017).Life expectancy. [online] Available at: https://www.aihw.gov.au/reports/life-expectancy-death/deaths-in-australia/contents/life-expectancy [Accessed 20 Dec. 2017]. Baek, R.N., Tanenbaum, M.L. and Gonzalez, J.S., 2014. Diabetes burden and diabetes distress: The buffering effect of social support.Annals of Behavioral Medicine,48(2), pp.145-155. Chow, E., Bernjak, A., Williams, S., Fawdry, R.A., Hibbert, S., Freeman, J., Sheridan, P.J. and Heller, S.R., 2014. Risk of cardiac arrhythmias during hypoglycemia in patients with type 2 diabetes and cardiovascular risk.Diabetes,63(5), pp.1738-1747. Closing The Gap Prime Ministers Report 2017. (2017). Australian Government. Cross, D.M.G., Barnett, T. and Dennis, S.L., 2017. Expanding horizons: Using virtual orientation tours to promote rural, remote and Aboriginal health. In35th Annual CRANAplus Conference. Davidson, H. (2014). Close the Gap and Closing the Gap whats the difference?.The Guardian. [online] Available at: https://www.theguardian.com/world/blog/2014/feb/12/close-the-gap-and-closing-the-gap-whats-the-differen [Accessed 20 Dec. 2017]. Gao, J., Wang, J., Zheng, P., Haardrfer, R., Kegler, M.C., Zhu, Y. and Fu, H., 2013. Effects of self-care, self-efficacy, social support on glycemic control in adults with type 2 diabetes.BMC family practice,14(1), p.66. Govil, D., Lin, I., Dodd, T., Cox, R., Moss, P., Thompson, S. and Maiorana, A., 2014. Identifying culturally appropriate strategies for coronary heart disease secondary prevention in a regional Aboriginal Medical Service.Australian journal of primary health,20(3), pp.266-272. Humanrights.gov.au. (2017).Close the Gap: Indigenous Health Campaign | Australian Human Rights Commission. [online] Available at: https://www.humanrights.gov.au/our-work/aboriginal-and-torres-strait-islander-social-justice/projects/close-gap-indigenous-health [Accessed 20 Dec. 2017]. McKenna, B., Fernbacher, S., Furness, T. and Hannon, M., 2015. Cultural brokerage and beyond: piloting the role of an urban Aboriginal Mental Health Liaison Officer.BMC public health,15(1), p.881. Mondesir, F.L., White, K., Liese, A.D. and McLain, A.C., 2015. Gender, illness-related diabetes social support, and glycemic control among middle-aged and older adults.Journals of Gerontology Series B: Psychological Sciences and Social Sciences,71(6), pp.1081-1088. Willis, E., Reynolds, L. and Keleher, H. eds., 2016.Understanding the Australian health care system. Elsevier Health Sciences.

Al Gore - Saving the Constitution Speech at Constitution hall free essay sample

The Game Plan Essay Example

The Game Plan Essay Example The Game Plan Essay The Game Plan Essay Essay Topic: Enders Game David Hunter (1998) once wrote, ‘football is there for life. It never goes stale. ’ (p. 37). In a sport as lasting as football, every member of the team must strive to perform at his best, all the time. Like any other sport, every team member plays a crucial part in the game. The goalkeeper, for instance, must be well skilled and carefully trained for they are in the forefront of the offense and the final straw in the team’s defense (Benjamin, 2007). The following 8-week training scheme will help the goalie increase his efficacy in the team- which will definitely provide a better statistic result for himself and the team as well. According to Jeff Benjamin (2007), there is a proper way of teaching goalkeeping techniques: footwork, catching, and proper positioning. Teaching them in that order is necessary to build proper foundation in the later and more advanced training. In a lecture that he gave for the South Dakota Soccer Team, goalkeeper turned soccer coach Brian Pitts (2008) told his students that there are a couple of techniques that one must have and develop fully to be able to be an effective goalie. His points mostly revolved on the types of attacking distribution, attacking ideas, defense during the play, setting-up of plays, and other defensive considerations. Aside from the physical training that the goalkeeper must endure, he must also undergo some psychological training to prepare him to be an effective decision maker, especially on that crucial split-second decision making (Benjamin, 2007). The Rough Play For the 8-week duration of this training, we will be distribute the four areas- fitness, technical, tactical, and psychological in a two-week interval, respectively. As the weeks go by, lessons from the previous week shall be inculcated with the additional training program. Say for example, before beginning with the technical training on the start of the third week, fitness drills will be performed first. Then so on, and so forth until the day of the last week, which is the culmination game wherein everything that is taught must be applied in the game. Fit for a goalie. Fitness training should be first in line because to be able to function properly as a goalkeeper, one must be physically fit to the demands of the role. A good set of warm-up and footwork exercises are crucial for the preparation of a goalkeeper. Rhythm is one of the vital things that a goalkeeper must learn. We can inculcate this through doing continuous warm-up exercises that promote that- jogging with various movements. Do it in variation: forward, lateral, backward and varying directions (Thomas, 2006, p. 10). Of course, like in any other sport, stretching, flexibility, and mobility drills are fundamental as well. As for the goalkeeper, focus should be on shoulders, trunk, lower back, groins, hamstrings and calves (Thomas, 2006, p.10). Another thing thatwould promote good rhythm in a goalie is footwork. As part of the warm-up exercise, we can use the drill made by Martin Thomas for Middlesex County. Image 1 on the left illustrates how basic footwork drills should be done. The focus of this exercise lies on the goalkeeper’s balance, coordination, rhythm, tempo, and shape (2006, p. 10). Act like one. To be a good and effective goalkeeper, one must be able to act like one. ‘If the goalkeeper feels comfortable and has a good and consistent handling of the ball then it is not a problem’ (Thomas, 2006, p.2). For the purpose of this training, basic positioning and stance are to be taught. We will be adapting a couple moe of Middlesex Coaching and Managers Association’s goalkeeping practices for this part. As per Coach Thomas, first to establish is the ‘Set Position’. Frequent difficulties encountered with this stance are as follows: goalkeeper’s starting position vis-a-vis to the ball, movement towards the line of the ball, and the initial assessment on which technique is most effective for the situation (p. 2). To prevent those difficulties from affecting the game, the main idea is that the goalkeeper must be able feel at ease. Distance of feet from each other should approximately be shoulder width apart; for a balanced position, most of the weight should be on the front half of the feet and body weight geared slightly forward; elbows must be narrow with and chest is facing the ball while hands must be ball width apart and should be located in front of the bodyline; lastly, head should be kept still (p. 2). Another useful method according to Thomas (2006) is the ‘Cup Technique’. Basically, this move is concerned on the goalkeeper’s ability to secure the ball when he catches it, thus ‘cupping’ with the use of his hands and body. Key pointers for this move are that the goal keeper must keep his chest square and the hands must be in front of the bodyline. Elbows should be tucked in with palms facing up. Don’t forget to spread the fingers. The midriff should be the part of the body that’s going to take the impact of the ball (p. 4). Image 2 portrays the Up-Down Agility and Diving drill which workouts the capability of the keeper to catch and run for the ball. This drill is one of the basic moves that one must be able to practice and execute well. Antic for tactics. The goalkeeper is not just responsible for the defensive play of the team but also with the communication of every member in the field. Four important key words for this part are: loud, clear, calm, and concise (Thomas, 2006, p. 9). Also, the goalie is the one responsible for the traffic of the team inside the playing field. Keepers also play the ‘second coach out on the field’ (Benjamin, 2003). The two basic call outs for the goalie are ‘away’ and ‘keeper’. The first one is a tell-sign that the goalkeeper is recovering to defend the goal and the command tells the defenders to go to their pushing out positions. The second call out, on the other hand, tells that his route should be quickest and shortest route to score. The key here is timing and proper angle (Thomas, 2006, p. 9). Think as you walk. As Jeff Benjamin (2003) wrote, ‘the position of the goalkeeper is one of the most psychologically demanding on the field†¦you can’t be stupid and play goal, but perhaps you must be a little crazy’. It’s not all about pressure on trying to do well in every game, but also having fun. One can truly enjoy his post, on whatever game he may be in, if he loves what he is doing. Finding the perfect position for you in a team is not that easy. You must be able to think like one to be able to act like one. As for everything else, perfection comes after continuous repetition. ‘Doing it right every time is what separates a good goalkeeper from a great one’ (Benjamin, 2003). The Goalie Scores After the eight-week goalkeeper training, the trainee is expected to increase his over-all performance statistics. Aside from that, the keeper should be able to exhibit a huge improvement on his personality in the field. Because he is now knowledgeable of his duties and roles in the court, he is now likely to be keener in every move that he commit. In addition to the drills mentioned above, further exercises can be included in the regular routine so as to continuously develop the skills of the goalkeeper. Handling corners and dealing with crosses are perhaps one of those techniques that the keeper must be keen on. Moving on an advanced level for this drill will ensure that the keeper will be able to practice his assessment decision, communication skills, timing of take off, and of course, catch-punch skills (Thomas, 2006, p. 17). Increasing the repetitions for this exercise will also help the keeper improve. Another consideration that one might want to take is the goalkeeper’s way of communicating with the rest of the team. As mentioned earlier, the keeper is not just the defender on that post, but he is also the second coach on the field. With that in mind, interactive drills involving the rest of the team must also be done. This 6v6 plus goalkeeper drill aims to utilize the accuracy of the keeper’s throwing and kicking technique. His communication and transition skills are also to be measured here. For the goalkeeper to be able to prove effective and reliable, he must be able to put not only in his actions, but in his mind as well that the game depends on how he performs and enjoy his role in the team. Reference List Benjamin, J. (2007). Jeff Benjamin’s

Cornflake Production Assignment Example | Topics and Well Written Essays - 1000 words

Cornflake Production - Assignment Example The main production raw material for production of cornflakes is definitely maize crop (hybrid yellow and white corns) that is widely available in most countries. Most maize producing countries currently produce nearly 7,700metric tons of maize.   Sugar is also another raw material that is used in production of corn flakes together with other ingredients such as cocoa powder and food flavors, all of which are extensively available. Machinery and Equipment such as Storage (Silo), Extruder Cooker, Mixer, Coating Machine, Packaging Machine, Storage Bin, and Laboratory Equipment are also needed as relevant materials in cornflakes production. Land as a means production is also required. The production plant can be sited on an approximated land space of  close to 1 Plot including space assigned to office buildings and facilities. According to (Gupta & Engineers India Research Institute, 2003), the appropriate site for the envisaged production plant should be nearer to major corn growin g regions or urban Market. For a bigger production capacity of this sort, the choice of production shall require an entirely automated system in all steps-in the production, packaging and boxing (KlemesÃŒÅ', Smith & Kim, 2008). As such, for the capacity of production visualized by the production plant under study, such a choice of technology is feasible. Below are the steps involved: In this process the corn kernels are removed from the cobs and are turned into flaking sized ‘grits’. Here, malted barley may be added to improve the flavor of the Cornflakes. In the cylinder below, the corn grits are cooked inside steam pressure cookers (temperatures exceeding 100C). Energy used here is about 13.5 kJ/kg. This cooking process goes for an hour and it softens the hard grits. Throughout cooking additional water is added in form of steam that condenses raising the water content

Crime Victim Processing on Stalking Assignment Example | Topics and Well Written Essays - 1000 words

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The impact of the Internet on traditional news media (TV and print) - Research Paper Example The Internet commerce has become a multi-billion business competing with the oil industry and the likes. It has provided a platform for easier, real-time, accessible and cost effective way for information publishing. The influence of the Internet on traditional media has been massive and hard to ignore. It creates a research area on the various implication of the Internet to the mass media. Comparisons Between Internet and Traditional Media News in recent days has transformed into a shared, social experience. Half of Americans, for instance, have reported that they get news from people around them, and 44% of online news users are known to access news from the information they receive through e-mails or updates made on social networking sites (Sheffer & Schultz, 2012). Why Internet Over Traditional Media It would be apparent to assume that the Internet will one day replace traditional media. This may be true especially in the near future. Even though the Internet has a long way to go so as to replace the TV and the print media, those days are nigh (Salman et al., 2011). This is so since the rate of technology advancement in both hardware and software is high. Computer chips and transistors, building blocks of processor, get smaller and faster as time goes by. According to Moore’s law, this implies faster and smaller computers and processors. There is also improvement in the transmission media into faster and noise tolerant mediums such as fiber optics. This improves Internet access even on small devices such as smartphones. The Internet has various advantages that make it superior over the traditional media. It is easily accessible at any given time. The Internet is more discrete while the TV and Radio are continuous. This is in the sense that one can access information from the Internet anytime they want and any accessible way whereas in traditional media one has to time when to watch their favorite program or local news. The Internet supports hypermedi a, a collection of forms of information that allow users to use it for video, texts, audio and graphic forms of message communication. This provides the user with a pool of choices on the kind of information presentation the user requires (Sylvia, 2004). It also makes it entertaining to access information and share knowledge in various forms. The Internet becomes superior due to its high interactivity nature. Users can give feedback, opinions and ideas on various issues such as news, movies, and pictures. Unlike radio, it is cheap, effective and the client gets satisfactory answers or clarity. Unlike some of the traditional media, the Internet is highly accommodative. It accommodates people of all ages, races, religions with no discrimination of any at a go by providing parallel services. Wives can enjoy their favorite talk show as the guys watch the weekend game without a conflict of interest. Unlike the traditional media, the Internet provides the information we enquire or want to know rather than information provided to us. It provides information on a need to know basis. The Internet has improved access to information, and this is because it can be accessed from various gadgets of different sizes and functionality. One can access breaking news almost anywhere with Internet access, be it in their living room or during a walk with a friend as long as they have an Internet signal. Unlike TV and radio, the Internet

Digi Telecommunications Sdn

Digi Telecommunications Sdn If there is one defining story in the technology world today, it is most likely the explosive growth of mobile communications. It is more well known that there are more mobile handsets than personal computers and that each of them has more computing power than the NASA computers that placed a man on the moon. This trend is connecting people from all around and across the world and acting as a great leveler as people are able to communicate and collaborate more seamlessly. Leading this trend in Malaysia would be Digi Telecommunications Sdn. Bhd. is a mobile service provider and provides wireless telecommunications services. The company is owned by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first Telco in Malaysia to launch and operate a fully digital cellular network. The company was formerly known as Mutiara Telecommunications Sdn Bhd but changed its name to Digi Telecommunications Sdn Bhd in January 1999. Digi Telecommunications Sdn Bhd was founded in 1995 and bs ed in Shah Alam, Malaysia. Digi Telecommunications Sdn Bhd operates as a subsidiary of DiGi.Com Berhad. Right now, DiGi is listed on the Bursa Malaysia under the Infrastructure category. DiGi Telecommunications Sdn. Bhd. Company provides a variety or broad of mobile communication services. These services include data services to individual and corporate customers, voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Digi faced challenges understanding the status of opportunities, inputting data manually into multiple systems, tracking proposal approval status and lines activation status, and tracking the success of marketing campaigns. Other challenge faced by Digi would be its directly and indirectly competitors. Competitors which compete directly with Digi are Maxis, Celcom, and U Mobile. DiGi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax. 3.0 Situation analysis 3.1 General Environment Analysis Political Strong Malaysian Government support: In 2007, Malaysian government has set to achieve 50% Malaysian household with both wired and wireless mobile broadband penetration by the end of 2010. In order to aid service providers further, the government rolls out supplies of broadband infrastructure and services throughout Malaysia. Plus, they also aggressively generate continuous demand in 3 aspects which are awareness, attractiveness and affordability. Malaysian Government discourages the usage of cell phone among school kids: In the year of 2006, Malaysian government banned the usage of cell phone among kids in nationwide school even included the fully residential schools. The decision was taken after many groups especially parents and teachers expressed their concern that allowing the handheld tool to be used by students while in schools could lead to a lot of problems such as affecting students performance in class. Social Influx of foreign worker: Traditionally, Maxis and Celcom have neglected to provide mobile services for this segment on the assumption that foreign workers are unable to afford them. DiGi entered this full of opportunity yet neglected segment after discovering that these migrants were willing to pay for communications to connect with their loved ones back home if they were offered affordable packages without any extras and make it their stronghold. Foreign workers are important in expanding Malaysias economy as they are the ones who willing to work for long hours but only receiving minimum pay. Foreign workers will be willing to work in Malaysia if they could contact their loved ones and family anytime with low cost. Higher standard living among Malaysians: Malaysians are able to enjoy the high-tech tele communication provided. Whether it is to be in touch with their loved ones or family. Communications has improved skills and knowledge among the Malaysian citizens. Globalization The world is now borderless where by economic openness and growing interdependence between countries had spur on increase in movements of people, goods and services. Increasing in Malaysias GDP: The communications and multimedia industry contributed 6.1% in term of revenue to Malaysias GDP. While in 2009, this industry generate about RM40 billion. For 2nd Quarter of 2010, the communication sub-sector registered 8.4% growth, mainly attributed to greater usage of cellular, broadband and 3G services. Economics Offering lower price packages: As economic downturn or during recession, Digi always offer the lowest price compared to its two competitors which are Maxis and Celcom. Therefore, even in the worst economic position, Digi will not lose its market share but more users are switching to Digi for its attracting benefits. Technology Continuous technological advancement in wired and wireless telecommunication: The creation of short messaging service (SMS), multimedia messaging service (MMS), GRPS, and 3G. Demographic Population: With the help of telecommunication services, population in certain areas will be expanding as people are safe to move around since there is a way to communicate with each other. Immigrants who came to Malaysia are able to get in touch with their hometown. Physical The packages offered: There are so many promotions and cheap packages offer by Digi so that people are able to get in touch with each other without paying a large sum of amount. These benefits attracted some populations like students and people with lower salary as promotions offered by Digi could save up money. 3.2 Porters Five Forces Analysis Porters five forces is a framework for the industry analysis and business strategy development that introduced by Michael E. Porter of Harvard Business School in 1979. This theory normally uses to determine the competitive intensity of an organization the overall industry profitability. Therefore, a business has to understand its position in the industry in order to create competitive advantages. There are 5 elements under Porters five forces which are new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and lastly intensity of rivalry among competitors. In telecommunication industry, Digi faces a very stiff competition which come from the main competitor Maxis and Celcom. From the aspect of new entrants, we can see that the capital require to enter this industry is very high, therefore this telecommunication industry is basically owned by 3 big companies. From the perspective of government policy and regulation, The National Telecommunication Policy encourages a healthy and orderly competition. The telecommunications sector has been opened to competition where basic infrastructure and telecommunications services are operated by private enterprises in order to provide a better quality services. In this sector, consumers have a low switching cost between these mobile telecommunication companies. Overall, we can consider a threat to new entrants is medium level. The second element in Porters 5 forces is bargaining power of buyers. In this industry, the bargaining powers of buyers are increasing in these few years. Most of the people need this mobile telecommunication service. Consumers purchase a large portion of industrys total output. Other than that, the switching cost between these companies is very low. Lastly, it is clear to see that the product between Digi and maxis is actually undifferentiated or standardized. Consumers who do not satisfy with the services from Digi can easily switch to other companies. Through these indications above, we can conclude that the bargaining power of buyers is very high. The next element is threat of substitute products. The substitute products may simply increase competition in an industry. When Maxis launch a new package to the market, Digi revenue will decrease due to the stress from its competitors. Therefore, Digi has to introduce some new services to attract consumer attention back. The products in this mobile telecommunication industry is actually undifferentiated, therefore, the threat of substitute products is high. The fourth element is intensity of rivalry among competitors which refer to the major determinant of the competitiveness of the industry. As mentioned earlier, Digi faces a very stiff competition in this sector by equally balance competitors especially Maxis. Basically, the products between these companies are lack of differentiation and the switching cost is low. In order to pursuit an advantage over its rivals, Digi company always adopt some new strategies on changing price and launch a cheaper package such as Digi campus to its users to make sure their customers maintain loyalty to the company. As an overall, level of rivalry that Digi faces can be concluding as high level. The last element in this theory is the bargaining power of suppliers. The bargaining power of suppliers can consists as high because most of the equipment that used to build tower cannot be sources locally, it is highly depend to export from other country. Because of the equipment is unique especially Global System for Mobile Communication (GSM), so most of them are imported from other countries. There are only a few suppliers for Digi and the switching cost of Digi to change to another supplier is quite high. 3.3 Descriptive for key stakeholder In term of organizations, DiGi is doing well in preserving the environment, which was being supported and recognized by peoples that all around the world. This may help in improving their brand name and can be a part of advertising strategies too. For example, On 3 June of 2010, DiGi had donated a total of RM98, 211 to WWF-Malaysia to reforest, which is up to 12 hectares of degraded forest as part of the Kinabatangan Corridor of Life (K-CoL) reforestation project. The fund was collected under the four month DiGi Postpaid e-Billing that derived from DiGis Minus campaign, which was started from December 2009 to March 2010. For each postpaid the customer who paid for the electronic billing, which is so called e-billing, DiGi donated Rm3 for the reforestation project. Although it only Rm3, but each contribution of RM3 can help to reforest an area equal to the size of 75 pieces of postpaid bill envelopes placed side-by-side, which is about 3 square meters. In short, the e-billing campaign was one of the activities that being carried out to reduce the paper usage. This is the main purpose that DiGis Deep Green ambition for minimising the environment impact. This is proven as DiGi always try to reduce their carbon footprints; they keep on encouraging customers make payment through e-billing, moreover, they also reduced the packaging and the size of the DiGi reload cards and the SIM packs. Last but not least, DiGi also provides a total paperless personal accident insurance, which the whole procedures will be done through the mobile phone. Besides, DiGi launched the campaign of Yellow Coverage Fellow through a series of television commercials. Originally called Yellow Man, until renamed by DiGis marketing team as YCF. It entitled with the DiGi Yellow, and DiGis WIDEST Coverage always with you. The theme song is I Will Follow You. Obviously the public response to the campaign was very positive. This is because I Will Follow You had become a phrase among the Malaysian public. In term of Product, the products and the services that provided by DiGi is well known by all the peoples around the worlds and is attracting the subscribers to be one of the DiGi users. DiGi is the first to operate the full cellular network and is the first to operate their cellular network in Sabah and Sarawak Besides, DiGi is the First operator in Asia to be part of the International Roaming Platform and to launch the use of the dual-band mobile phones. On the year 1997, DiGi be the first telcomunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecomuncation to launch a web site in Malaysia, the introduced of e-pay system as mentioned above and the following are the awards of DiGi: Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2005,Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2006,Best Prepaid Telco Service Provider 2005 by IT publications PC.Com, received in 2006,Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006,Malaysias CEO of the Year by Business Times, received in 2006,Malaysias Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006 Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May, Mobile Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May and last but not least the Wireless Service Provider of the Year by Frost Sullivan Asia Pacific ICT Awards 2007, on 15 June In addition, DiGi is not only popular with their background but also with the price that they offered for their plan. For example, the prepaid package, DiGi Campus, which is highly demanded by the students that are studying in University. This is due to the low rate of calling and sms rate. Students can enjoy 100 minutes free calls to others DiGi numbers when they meet the conditions of spending RM2 per date. Besides, for the postpaid package, the user is only required to pay as low as 0.15 per minutes. 3.4. SWOT analysis based on stakeholder groups Digi SWOT analysis 3.4.1 Strength 3.4.1.1 Product Innovation Innovation is important because it exploiting new ideas to create a new product, process or service. Innovations become major strength because their research and development had always exceeded customer expectation so that increasing the customer satisfaction toward Digi. For example, innovation product such as Digi Campus for university student and Digi broadband services. Reward system A good reward system can motivate current subscribers and potential subscribers. Good reward system become a strength because Digi have a completely, effective, and efficiency system to service their subscriber. For example, birthday bonus for subscriber, a user can enjoy 50% extra bonus credit when reload before 3 days and after 3 days on the user birthday. 3.4.1.2 Organization Affiliation Telenor ASA now is Digi.Com Berhards first majority foreign-owned telecommunications service provider. Keeping good relationship with Telenor is a major strength of Digi. Affiliation with Telenor is important because Telenors will bring collective strength to Digi such as development of advanced technologies and services and maintaining the Digi status as a leader player in telecommunication sector. For example, Telenor intends to expand DIGIs business and further strengthen and improve the companys market position, with a particular emphasis on mobile product and services. (Arve Johansen, CEO Telenor mobile) Facilities Facilities are important because it bring convenience to customer and save time and cost. Facilities of Digi become strength because it provided many methods to let subscriber easily get what they want. For example, Digi center, reload credit through online banking, online payment and many more. It brings a super convenience to subscriber and will increase the customer satisfaction. Another reason is because too many competitor offering same services, so that Digi must offer facilities that other competitor dont have. 3.4.1.3 Capital Strong financial performance Strong financial performance in Digi becomes strength because Digi have stable number subscribers. An increasing and stable number of subscribers can lead strong financial performance in Digi, Digi are focusing in customer satisfaction, excellent customer experiences and keep attract new subscribers by promoting their product and services. 3.4.2 Weakness 3.4.2.1 Product Late to reach customer in latest information Latest information late to reach end user becomes a major weakness because Digi seldom promote their product and services in society. Latest information late to reach end user will cause lose a lot of potential customer and the sales will start to dropping down. For example, when new product or services release, if no any promoting activities like open booth, promotion to promote product, all the customer will dont know the latest information in Digi. 3.4.2.2 Organization Dependency on strategic sharing Dependency on strategic sharing becomes major weakness in Digi because Digi are still highly depending on product development and RD. They think try through product development can serve the customer better but it may not effectively, too focus on product development will cause the relationship between Digi and customer becomes not strong, they may will ignore the customer feeling and customer satisfaction. Lack of involvement of Digi ambassadors Ambassadors is important because they can lead a company toward successful and influence the telecommunication market. Lack of involvement becomes weakness because Digi ambassador lack of involvement in promoting product and services. Once the ambassador did not showing their responsibility, the latest information cannot be deliver to customer therefore the performances of company will be affected. 3.4.3 Opportunity 3.4.3.1 Product Rising telecommunication demand Higher demand for Digis product and services become an opportunity in Digi because it can lead Digi to produce more product and services to improve their sales and revenue. More people demand for the Digis product and services meaning that the quality of product and services offer by Digi is good and customer willing accept due to larger satisfaction. For example, low cost broadband internet services bring larger demand. Higher standard of living Recently, the Malaysia higher standard of living also becomes an opportunity for Digi Company. Higher standard of living in Malaysia cause the demand for telecommunication increase, many people will start choose the best telecommunication industry to be their communication tool due to the convenient. For example, even nowadays a 7 years old girl has their own mobile phone. 3.4.3.2 Organization Advance technology in human resource Advance technology in human resource are become an opportunity in Digi. Digi must focusing on recruiting new employee and provide training to them so that can maintaining a competent human resources in Digi. 3.4.3.3 Capital High capital investment High capital investments become an opportunity in Digi because of the ultimate holding company, Telenor. Telenor was investing a large amount of capital to expand their business to achieve profitability and enhance shareholder returns. 3.4.4 Threat 3.4.4.1 Product High bargaining power of consumer In telecommunication industry there have a lot of company like maxis, celcom, telekom Malaysia. Consumers are easily to choose and switch to another industry to use. In this case, Digi can offering higher quality of telecommunication services to customer at a lower price so that Digi wont lose their customer. Technology advancement in telecommunication Technology advancement such as in wired and wireless telecommunication becomes a threat in Digi Company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. So, Digi can keep continue in improving the RD and keep at the lower price of product to compete them. For example, the lower cost of Digi broadband internet services brings a lot of business. 3.4.4.2 Organization High switching cost High switching cost becomes a threat in Digi Company. Switching to another supplier the cost is very high, so, switching to another supplier is very hard. To overcome this problem, Digi must keep a close relationship between the current supplier which is Ericsson and Trisilco Folec. Continue a good relationship with supplier Digi can save more cost in acquiring material to produce product and services. 3.5 Summary of situation analysis Strength Innovation of Digi product Good affiliation with Telenor major foreign service provider Excellent facilities convenience Innovation is very important as every competitor try to innovate in a fast pace to compete with each other. Good innovation will lead to successful or failure of a company. Keeping good relation with major foreign service provider will stabilize the investors investment on the company, which will lead to major profiting in the company for now and future. Providing excellent facilities and service will satisfy customers, and because of that, they will subscribe and be loyal. Weakness Slower in updating latest information Too dependent on strategic sharing Lack of involvement of Digi ambassadors Slowing in updating latest information will cause major loss in long term if the competitor knows the weakness of the company. Everything have to be fast when comes to telecommunication and technology. Focusing or too depending on certain department will influence the environment of the company. It will slowly abandon some important department and cause chaos or blurring of the company organization pattern. Good ambassadors deliver good information to customer, and customer deliver profit to company. Choosing a good ambassador will shape up the message of the company and deliver it to customer clearly. Opportunities Rising of telecommunication demand Higher standard of living High capital investment in expanding business There are a lot of opportunities in telecommunication. As the world moving in fast pace, from 3g to 3.5g and now 4g. The rising of telecommunication demand boost up and open opportunities for existing company to achieve better and stable their company, so that they would not beat down by the new rising advance company. People demand more and create new opportunities as well as idea to satisfy their standard of living. Fast, convenience, save time, save cost, these are the reason people influence the level of living standard. To expand business, we need capital. When we have high capital investment, it shows the how good is the reputation of the company. High investment will influence the size of business, and of course, the profit, and keeping the customers. Threats High bargaining power of consumer Technology advancement in telecommunication High switching cost to another supplier Telecommunication field is full with competitors. Each of the company is very similar to each other. Consumer holds a very strong bargaining power to make their own choice. They choose what they like and what they think it is best for them. They can be switch to A company for today, and maybe tomorrow they will be switching to B company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. Consumer will go for the company who offer them better technology. Switching to another supplier the cost is very high that makes switching to another supplier is very hard. Keep a close relationship between the current supplier can save more cost in acquiring material to produce product and services. 4.0 The Strategic Option of an organisation (DiGi) Build a powerful competitive advantage The strategic option of DiGi is to build a powerful competitive advantage. DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network on 24 May 1995. On the year 1997, DiGi be the first telecommunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On the year 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecommunication to launch a website in Malaysia. This is the main competitive advantage due the often establishment of the first time in Malaysia. Hence it is well known throughout the world. Besides, DiGi provided a cheap Digi Plan, which is Happy Plan. This is targeted to those customers that make a lot of calls and sms, it only costs 1sen/second and up to 99sen per call to any number in Malaysia and the in year 2008, DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service. This service enables the users to choose their own number rather than just following the traditional way. For example, in the traditional way, the user will purchase a new SIM that has been pre-assign with fix mobile number but now they can choose the numbers that they prefer. Sometimes, extra charges are needed for some special numbers, such as with the same digit that repeated twice or more. Operational Efficiency Besides, Operational Efficiency also is one of the strategic options of DiGi. Nowadays, many companies are focusing on IT Infrastructure .Technology can be either a great source. The applications of technology should be supported by an IT infrastructure that connects a companys users to each other. By connecting the DiGi company to their subscribers, this can help the users of DiGi always alert of the latest information and the promotions of DiGi. In term of technology, DiGi has provided Wireless, 3G and Internet Broadband services. Moroever, Facebook Zero, this is a light-weight, text -only version of the standard Facebook Mobile site and it is free and is accessible by all the Digi prepaid and postpaid users. It brings convenient to the users, as now the users can still stay connected with their fellow friends of family just by using their small device. Besides, in term of broadband, DiGi now is offering the quota of 3GB, cost RM38 per month, and the modem is free of charge. The op erational efficiency also included the peoples. This peoples is referred to those who working at DiGi departments. A current issue, DiGi Telecommunications Sdn Bhd will continue to invest in customer service amid the economic slowdown to provide better value and build brand loyalty Schnitker, Tom. (2009,February 21). Customer service still tops for DiGi. The Star. DiGi is enhancing their service level DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services, such as voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Besides that, the users of DiGi is provided with the service of friend and family where the customers is allowed to set 6 Digi numbers that they will call more often. The calling rate and sms rate for these 6 numbers are lower than the normal prepaid rate. Personal Accident Insurance also is one of the services provided by DiGi, which is the competitive advantage that will the others networks do not provided and followed. DiGi provided 1 month free trial PA insurance for their users. The PA insurance can be categorized into 3 categories which is the RM50000 personal insurance, RM100000 personal insurance and RM100000 Family Personal insurance. Customers can enjoy the 1 month trial of the RM50000 of PA insurance and after one month, they can still continue to purchase the PA insurance at RM2 for 30 days coverage. Then you will still be protecting under RM50000 PA insurance plan, but with the term and conditions applied. Moreover, DiGiRemit, this allowed an individual to transfer through mobile phones and has remittanced to Indonesia, Phillippines and with more countries are following soon. Customers can just send 2 text messages to complete their transfer. This brought high convenient to their customers due to this remittance can be transferred to anyone with or without the bank account in the destination country. Besides, it is secured due to the administering of Citibank until the money is being delivered to the beneficiary. greater shares for its stakeholders Last but not least, DiGi provided greater shares for its stakeholders.DiGi market share is currently 25.00 per share. Which is much more higher than its competitors such as Maxis, only 5.33 per share. The shareholders of DiGi can increase their wealth by invest in DiGi. 5.0 Key selection criteria Strategies Activities/Tactics Key selection/criteria Build a competitive advantage Happy Plan Mobile number selection Focus on customer Focus on low cost of product Operational efficiency Infrastructure Facebook Zero, broadband Peoples Customer service. Focus on customer Focus on product quality Enhanced service levels Friend and Family Personal Accident Insurance DiGiRemit Focus on customer Focus on low cost Focus on quality of service. Greater market share RM25.00 per share Focus on shareholder wealth 6.0 Recommendation Key Question Recommendation Decision criteria Pros Cons 1. How the Digi be the top in its game? 1. More branding and quality product. 2. Build up the quality segment 3. Potential high dividend -Research and development, innovation, creative. -lowest call rate in different segment, eg. Postpaid segment. -the growth of sales and revenue. -increase sales and revenue -more focus the need of customer in different segment. -increase shareholder wealth -compete with diversification product from competitor -too many segments may cause company hard to focus in one. -capital gains decrease due to the higher profit and tax expense. 2. Can Digi maintain strong relationship with suppliers? 1. Always place order on time. 2. Setting Digi account on time. 3. Communication between Digi and suppliers -The time to deliver the material. -The dateline of payment -the understanding between Digi and supplier -Supplier have enough time to prepare -clear payment on time can maintain the liquidation of company -establishing the relationship between each others -late submitting order will let supplier not

Foundations of Psychology Essay -- What Is Psychology, Define Psycholo

When psychology first emerged as a science, the process of explaining the human mind and human behavior began. In this essay we will present a brief synopsis of what psychology is and introduce the reader to the primary biological foundations of psychology that are linked to behavior as well as introducing the reader to the major schools of thought in psychology. In Kowalski and Westen Fifth Edition of Psychology, psychology is define as â€Å"the scientific investigation of mental processes such as; thinking, remembering, feeling, and behavior. Understanding a person requires attention to the individual’s biology, psychological experience, and cultural context.†(Kowalski & Weston, 2009, p. 4). Each component is necessary in formulating who the individual is. As we delve into history, we must be cautious in our analyzation of human behavior and the human mind that we do not contribute our analyzation to a single thought or process as many times it may be a conglomerat ion of events or items that contribute to the overall picture of a person’s psychological process. Furthermore, Kowalski specifies in his writing that â€Å"humans are complex creatures whose psychological experience lies at the intersection of biology and culture.†(Kowalski & Weston, 2009, p. 3). He expounds upon this fact by stating that â€Å"all psychological processes occur through the interaction of cells in the nervous system and all human action occurs in the context of cultural beliefs and values that render it meaningful.† (Kowalski & Weston, 2009, p. 3). The primary biological foundation of psychology is linked to biopsychology. Biopsychology is an extension of psychology that analyzes our brains and the neurotransmitter that are prevalent in our nervous system... ... internalized. Sigmund Freud three elements of id, ego and superego when implemented together explained human behavior even in the most complex form. Psychology has many roles in the greater realm of science, but I will always believe that the most profound role of psychology is to enable humans to have a better understanding of their self and their world. Psychology delves into the deeper levels of the mind and intrigues us with the various theories and observations of our mental and physical capacities and although there are many schools of thought, each school of thought opens our mind to new theories and concepts that stretch our brains to boundaries unlimited! Works Cited Kowalski, R. & Westen, D. (2009). Psychology (5th ed.). Hoboken, NJ: Wiley. Functional Psychology. (2011). Retrieved from http://en.wikipedia.org/wiki/Functional_psychology